Global marketing : foreign entry, local marketing, & global management /
Johansson, Johny K.
Global marketing : foreign entry, local marketing, & global management / Johny Johansson. - 3rd ed. - Boston, Mass. : McGraw-Hill, 2003. - xviii, 654 p. : ill. ; 28 cm. - McGraw-Hill/Irwin series in marketing. .
One copy in hard cover.
Includes bibl. references and index.
0071195637(intern. ed.) : SR140.00
Exports--Management.
Marketing--Management.
International business enterprises--Management.
658.84 / J599 2003
Global marketing : foreign entry, local marketing, & global management / Johny Johansson. - 3rd ed. - Boston, Mass. : McGraw-Hill, 2003. - xviii, 654 p. : ill. ; 28 cm. - McGraw-Hill/Irwin series in marketing. .
One copy in hard cover.
Includes bibl. references and index.
0071195637(intern. ed.) : SR140.00
Exports--Management.
Marketing--Management.
International business enterprises--Management.
658.84 / J599 2003