Essentials of marketing : a global managerial approach / William Perreault, E. McCarthy.
Material type:
TextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston, Mass. : McGraw-Hill, 2003.Edition: 9th edDescription: xxxii, 624, [29] p. : Ill. ; 28 cm. 2CDsISBN: - 0072464208 :
- 658.8 P426 2003
| Item type | Current library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|
| Book | KHOBAR | 658.8 P426 2003 (Browse shelf(Opens below)) | C1 | Available | 1000000001299 | |
| Book | CENTRAL | 658.8 P426 2003 (Browse shelf(Opens below)) | C2 | Available | 1000000001300 | |
| CD | CENTRAL | 658.8 P426 2003 (Browse shelf(Opens below)) | C3 | Available | 1000000003859 | |
| CD | CENTRAL | 658.8 P426 2003 (Browse shelf(Opens below)) | C4 | Available | 1000000003860 |
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| 658.8 M615 2001 Fundamentals of marketing / | 658.8 P246 2003 Applications in basic marketing : clipping from the popular business press, 2002-2003 edition / | 658.8 P426 2002 Applications in basic marketing : clipping from the popular business, 2001-2002 edition / | 658.8 P426 2003 Essentials of marketing : a global managerial approach / | 658.8 P426 2005 Basic marketing : a global managerial approach / | 658.8 P426 2008 Basic marketing : a marketing strategy planning approach / | 658.8 P426 2008 Basic marketing : a marketing strategy planning approach / |
Includes bibl. references and index.
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