Essentials of marketing : (Record no. 155)

MARC details
000 -LEADER
fixed length control field 00756nam a2200229 a 4500
001 - CONTROL NUMBER
control field 155
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20221127085852.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 050920s lxxua | 00100 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0072464208 :
Terms of availability SR498.00
035 ## - SYSTEM CONTROL NUMBER
System control number 168
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number P426 2003
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Perreault, William D.
245 10 - TITLE STATEMENT
Title Essentials of marketing :
Remainder of title a global managerial approach /
Statement of responsibility, etc. William Perreault, E. McCarthy.
250 ## - EDITION STATEMENT
Edition statement 9th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Boston, Mass. :
Name of publisher, distributor, etc. McGraw-Hill,
Date of publication, distribution, etc. 2003.
300 ## - PHYSICAL DESCRIPTION
Extent xxxii, 624, [29] p. :
Other physical details Ill. ;
Dimensions 28 cm.
Accompanying material 2CDs.
440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE
Title McGraw-Hill/Irwin series in marketing.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibl. references and index.
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Management.
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element International trade.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name McCarthy, E. Jerome,
Relator term jt. auth.
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
          CENTRAL CENTRAL 11/27/2022   658.8 P426 2003 1000000001300 11/27/2022 C2 11/27/2022 Book
          CENTRAL CENTRAL 11/27/2022   658.8 P426 2003 1000000003859 11/27/2022 C3 11/27/2022 CD
          CENTRAL CENTRAL 11/27/2022   658.8 P426 2003 1000000003860 11/27/2022 C4 11/27/2022 CD
          KHOBAR KHOBAR 11/27/2022   658.8 P426 2003 1000000001299 11/27/2022 C1 11/27/2022 Book