Marketing : principles and perspectives / William Bearden, T. Ingram, R. LaForge.

By: Contributor(s): Material type: TextTextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston, Mass. : McGraw-Hill, 2004.Edition: 4th edDescription: xl, 596 p. : ill. ; 28 cmISBN:
  • 0072539097 :
Subject(s): DDC classification:
  • 658.8 B38 2004
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Holdings
Item type Current library Call number Copy number Status Barcode
Book CENTRAL 658.8 B38 2004 (Browse shelf(Opens below)) C1 Available 1000000001390
Book CENTRAL 658.8 B38 2004 (Browse shelf(Opens below)) C2 Available 1000000001391
Book CENTRAL 658.8 B38 2004 (Browse shelf(Opens below)) C3 Available 1000000001392
Book WOMEN 658.8 B38 2004 (Browse shelf(Opens below)) C4 Available 1000000001389

Includes bibl. references and index.

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