Marketing : principles and perspectives /
Bearden, William O.
Marketing : principles and perspectives / William Bearden, T. Ingram, R. LaForge. - 4th ed. - Boston, Mass. : McGraw-Hill, 2004. - xl, 596 p. : ill. ; 28 cm. - McGraw-Hill/Irwin series in marketing. .
Includes bibl. references and index.
0072539097 : SR120.00
Marketing.
Marketing--Management.
658.8 / B38 2004
Marketing : principles and perspectives / William Bearden, T. Ingram, R. LaForge. - 4th ed. - Boston, Mass. : McGraw-Hill, 2004. - xl, 596 p. : ill. ; 28 cm. - McGraw-Hill/Irwin series in marketing. .
Includes bibl. references and index.
0072539097 : SR120.00
Marketing.
Marketing--Management.
658.8 / B38 2004