Marketing : an introduction / Gary Armstrong, P. Kotler.
Material type:
TextPublication details: Upper Saddle River, NJ : Pearson/Prentice Hall, 2004.Edition: 7th edDescription: xxvi, 581, [201] p. : ill.(chiefly col.), tables ; 28 cmISBN: - 0131273124 :
- 658.8 Ar57 2004
| Item type | Current library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|
| Book | CENTRAL | 658.8 Ar57 2004 (Browse shelf(Opens below)) | C1 | Available | 1000000001397 |
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| 658.8 Am36 1997 Market-driven management : creating profitable top-line growth / | 658.8 An23 2004 Business market management : understanding, creating, and delivering value / | 658.8 An23 2009 Business market management : understanding, creating, and delivering value / | 658.8 Ar57 2004 Marketing : an introduction / | 658.8 Ar57 2009 Marketing : an introduction / | 658.8 Ar57 2011 Marketing : an introduction / | 658.8 Ar57 2011 Marketing : an introduction / |
Includes bibl. references and index.
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