Marketing : an introduction /
Armstrong, Gary.
Marketing : an introduction / Gary Armstrong, P. Kotler. - 7th ed. - Upper Saddle River, NJ : Pearson/Prentice Hall, 2004. - xxvi, 581, [201] p. : ill.(chiefly col.), tables ; 28 cm.
Includes bibl. references and index.
0131273124 : SR204.00
Marketing--Management.
Marketing.
658.8 / Ar57 2004
Marketing : an introduction / Gary Armstrong, P. Kotler. - 7th ed. - Upper Saddle River, NJ : Pearson/Prentice Hall, 2004. - xxvi, 581, [201] p. : ill.(chiefly col.), tables ; 28 cm.
Includes bibl. references and index.
0131273124 : SR204.00
Marketing--Management.
Marketing.
658.8 / Ar57 2004