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Advertising : principles & practice / William Wells, J. Burnett, S. Moriarty.

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Material type: Text

TextPublication details: Upper Saddle River, NJ : Prentice Hall, 2003.Edition: 6th edDescription: xxxii, 599 p. : col. ill. ; 28 cmISBN:

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Item type	Current library	Call number	Copy number	Status	Barcode
Book	CENTRAL	659.1 W462 2003 (Browse shelf(Opens below))	C1	Available	1000000001159
Book	CENTRAL	659.1 W462 2003 (Browse shelf(Opens below))	C2	Available	1000000001112

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Previous	659.1 N336 1994 The design of advertising /	659.1 R445 2001 Positioning : the battle for your mind /	659.1 R445 2001 Positioning : the battle for your mind /	659.1 W462 2003 Advertising : principles & practice /	659.1 W462 2003 Advertising : principles & practice /	659.1 W462 2009 Advertising : principles & practice /	659.1 أ640 الاعلان : (التقليدي والالكتروني) /	Next

Includes bibl. references and index.

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