Advertising : principles & practice /
Wells, William.
Advertising : principles & practice / William Wells, J. Burnett, S. Moriarty. - 6th ed. - Upper Saddle River, NJ : Prentice Hall, 2003. - xxxii, 599 p. : col. ill. ; 28 cm.
Includes bibl. references and index.
0131202065 : SR196.00
Advertising.
Marketing--Management.
659.1 / W462 2003
Advertising : principles & practice / William Wells, J. Burnett, S. Moriarty. - 6th ed. - Upper Saddle River, NJ : Prentice Hall, 2003. - xxxii, 599 p. : col. ill. ; 28 cm.
Includes bibl. references and index.
0131202065 : SR196.00
Advertising.
Marketing--Management.
659.1 / W462 2003