Consumer behavior and marketing strategy / Paul J. Paul, Jerry Olson.
Material type:
TextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston, Mass. : McGraw-Hill, 2005.Edition: 7th edDescription: xxv, 578 p. : ill. ; 26 cmISBN: - 0072864877 :
- 658.8342 P441 2005
| Item type | Current library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|
| Book | CENTRAL | 658.8342 P441 2005 (Browse shelf(Opens below)) | C1 | Available | 1000000001255 | |
| Book | CENTRAL | 658.8342 P441 2005 (Browse shelf(Opens below)) | C2 | Available | 1000000001256 |
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| 658.8342 H314 2004 Consumer behavior : building marketing strategy / | 658.8342 H314 2004 Consumer behavior : building marketing strategy / | 658.8342 H314 2004 Consumer behavior : building marketing strategy / | 658.8342 P441 2005 Consumer behavior and marketing strategy / | 658.8342 P441 2005 Consumer behavior and marketing strategy / | 658.8342 P441 2008 Consumer behavior and marketing strategy / | 658.8342 Sch32 2004 Consumer behavior / |
Includes index.
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