Consumer behavior and marketing strategy /
Peter, J. Paul.
Consumer behavior and marketing strategy / Paul J. Paul, Jerry Olson. - 7th ed. - Boston, Mass. : McGraw-Hill, 2005. - xxv, 578 p. : ill. ; 26 cm. - McGraw-Hill/Irwin series in marketing. .
Includes index.
0072864877 : SR301.00
Consumer behavior.
Marketing--Management.
658.8342 / P441 2005
Consumer behavior and marketing strategy / Paul J. Paul, Jerry Olson. - 7th ed. - Boston, Mass. : McGraw-Hill, 2005. - xxv, 578 p. : ill. ; 26 cm. - McGraw-Hill/Irwin series in marketing. .
Includes index.
0072864877 : SR301.00
Consumer behavior.
Marketing--Management.
658.8342 / P441 2005