Consumer behavior and marketing strategy: (Record no. 7771)

MARC details
000 -LEADER
fixed length control field 00563nam a22001817a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250428081251.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250428b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780071111775
040 ## - CATALOGING SOURCE
Transcribing agency .
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8342 P441 2005
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name J. Paul Peter
245 ## - TITLE STATEMENT
Title Consumer behavior and marketing strategy:
Remainder of title /
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. 17th ed
Name of publisher, distributor, etc. McGraw-Hill , New York , 2005
300 ## - PHYSICAL DESCRIPTION
Extent 578 p
Dimensions 27 cm
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Geographic subdivision Consommateurs Comportement | Consumer behavior | Marketing | Marketingstrategie | Strategisches Management
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type English Book
Suppress in OPAC No
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification     KHOBAR KHOBAR 04/28/2025   658.8342 P441 2005 1000000034889 04/28/2025 04/28/2025 English Book