Consumer behavior and marketing strategy: /
J. Paul Peter
Consumer behavior and marketing strategy: / - 17th ed McGraw-Hill , New York , 2005 - 578 p 27 cm
9780071111775
--Consommateurs Comportement | Consumer behavior | Marketing | Marketingstrategie | Strategisches Management
658.8342 P441 2005
Consumer behavior and marketing strategy: / - 17th ed McGraw-Hill , New York , 2005 - 578 p 27 cm
9780071111775
--Consommateurs Comportement | Consumer behavior | Marketing | Marketingstrategie | Strategisches Management
658.8342 P441 2005