Marketing management / (Record no. 4005)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00659nam a2200217 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 4007 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20221127090846.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 141030s lxxua | 00100 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780273753360(pbk) : |
| Terms of availability | SR235.00 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | 238 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | K848 2012 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip. |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing management / |
| Statement of responsibility, etc. | Philip Kotler, Kevin Keller. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 14th ed., global ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Boston : |
| Name of publisher, distributor, etc. | Pearson, |
| Date of publication, distribution, etc. | 2012. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 679, [127] p. : |
| Other physical details | col. ill. ; |
| Dimensions | 28 cm. |
| Accompanying material | 3kits. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibl. references and index. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Management. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing. |
| 700 0# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Keller, Kevin Lane, |
| Relator term | jt. auth. |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 11/27/2022 | 658.8 K848 2012 | 10000000013276 | 11/27/2022 | C3 | 11/27/2022 | Book | |||||||||
| 11/27/2022 | 658.8 K848 2012 | 10000000013277 | 11/27/2022 | C4 | 11/27/2022 | Book | |||||||||
| CENTRAL | CENTRAL | 11/27/2022 | 1 | 658.8 K848 2012 | 10000000012355 | 04/22/2024 | 02/13/2024 | C1 | 11/27/2022 | Book | |||||
| KHOBAR | KHOBAR | 11/27/2022 | 658.8 K848 2012 | 10000000012354 | 11/27/2022 | C2 | 11/27/2022 | Book |