Marketing management /

Kotler, Philip.

Marketing management / Philip Kotler, Kevin Keller. - 14th ed., global ed. - Boston : Pearson, 2012. - 679, [127] p. : col. ill. ; 28 cm. 3kits.

Includes bibl. references and index.

9780273753360(pbk) : SR235.00


Marketing--Management.
Marketing.

658.8 / K848 2012