Principles of marketing / (Record no. 3691)

MARC details
000 -LEADER
fixed length control field 00758nam a2200265 a 4500
001 - CONTROL NUMBER
control field 3693
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240805060629.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140210s lxxua | 00100 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780273786993(pbk) :
Terms of availability SR220.00
035 ## - SYSTEM CONTROL NUMBER
System control number 238
040 ## - CATALOGING SOURCE
Transcribing agency n
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 K848 2014
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Kotler, Philip.
245 10 - TITLE STATEMENT
Title Principles of marketing /
Statement of responsibility, etc. Philip Kotler, Gary Armstrong.
250 ## - EDITION STATEMENT
Edition statement 15th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Boston :
Name of publisher, distributor, etc. Pearson,
Date of publication, distribution, etc. 2014.
300 ## - PHYSICAL DESCRIPTION
Extent 716 p. :
Other physical details col. ill. ;
Dimensions 28 cm.
500 ## - GENERAL NOTE
General note Includes inside: Student access code(2 codes)
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibl. references and index.
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Management.
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing.
700 0# - ADDED ENTRY--PERSONAL NAME
Personal name Armstrong, Gary,
Relator term jt. author.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type English Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type Date due Date last checked out
          CENTRAL CENTRAL 11/27/2022   658.8 K848 2014 1000000008014 11/27/2022 C1 11/27/2022 Book    
    Dewey Decimal Classification     CENTRAL CENTRAL 08/05/2024   658.8 K848 2014 1000000020025 08/05/2024   08/05/2024 English Book    
            WOMEN 11/27/2022 1 658.8 K848 2014 10000000013030 09/04/2025 C2 11/27/2022 Book 09/18/2025 09/04/2025