Principles of marketing /
Kotler, Philip.
Principles of marketing / Philip Kotler, Gary Armstrong. - 15th ed. - Boston : Pearson, 2014. - 716 p. : col. ill. ; 28 cm.
Includes inside: Student access code(2 codes)
Includes bibl. references and index.
9780273786993(pbk) : SR220.00
Marketing--Management.
Marketing.
658.8 K848 2014
Principles of marketing / Philip Kotler, Gary Armstrong. - 15th ed. - Boston : Pearson, 2014. - 716 p. : col. ill. ; 28 cm.
Includes inside: Student access code(2 codes)
Includes bibl. references and index.
9780273786993(pbk) : SR220.00
Marketing--Management.
Marketing.
658.8 K848 2014