Contemporary advertisinng / (Record no. 197)

MARC details
000 -LEADER
fixed length control field 00635nam a2200217 a 4500
001 - CONTROL NUMBER
control field 197
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20221127085859.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 050920s lxxua || | 00100|eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0071214259 :
Terms of availability SR144.00
035 ## - SYSTEM CONTROL NUMBER
System control number 210
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Item number Ar33 2004
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Arens, William F.
245 10 - TITLE STATEMENT
Title Contemporary advertisinng /
Statement of responsibility, etc. William Arens.
250 ## - EDITION STATEMENT
Edition statement 9th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Boston, Mass. :
Name of publisher, distributor, etc. McGraw-Hill,
Date of publication, distribution, etc. 2004.
300 ## - PHYSICAL DESCRIPTION
Extent xlii, 617 p., [62] p. :
Other physical details ill. ;
Dimensions 28 cm.
Accompanying material 2 CD.
440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE
Title McGraw-Hill/Irwin series in marketing.
500 ## - GENERAL NOTE
General note Includes index.
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising.
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Communication in marketing.
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
          CENTRAL CENTRAL 11/27/2022   659.1 Ar33 2004 1000000001150 11/27/2022 C1 11/27/2022 Book
          CENTRAL CENTRAL 11/27/2022   659.1 Ar33 2004 1000000001151 11/27/2022 C2 11/27/2022 Book
          CENTRAL CENTRAL 11/27/2022   659.1 Ar33 2004 1000000003827 11/27/2022 C3 11/27/2022 CD
          CENTRAL CENTRAL 11/27/2022   659.1 Ar33 2004 1000000007903 11/27/2022 C4 11/27/2022 CD