Contemporary advertisinng /
Arens, William F.
Contemporary advertisinng / William Arens. - 9th ed. - Boston, Mass. : McGraw-Hill, 2004. - xlii, 617 p., [62] p. : ill. ; 28 cm. 2 CD. - McGraw-Hill/Irwin series in marketing. .
Includes index.
0071214259 : SR144.00
Advertising.
Communication in marketing.
659.1 / Ar33 2004
Contemporary advertisinng / William Arens. - 9th ed. - Boston, Mass. : McGraw-Hill, 2004. - xlii, 617 p., [62] p. : ill. ; 28 cm. 2 CD. - McGraw-Hill/Irwin series in marketing. .
Includes index.
0071214259 : SR144.00
Advertising.
Communication in marketing.
659.1 / Ar33 2004