Consumer behavior and marketing strategy / (Record no. 1712)

MARC details
000 -LEADER
fixed length control field 00659nam a2200217 a 4500
001 - CONTROL NUMBER
control field 1714
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20221127090254.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 100131s lxxua 00100 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 007125935X :
Terms of availability SR98.00
035 ## - SYSTEM CONTROL NUMBER
System control number 125
082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8342
Item number P441 2008
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Peter, J. Paul.
245 10 - TITLE STATEMENT
Title Consumer behavior and marketing strategy /
Statement of responsibility, etc. Paul J. Paul, Jerry Olson.
250 ## - EDITION STATEMENT
Edition statement 8th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Boston, Mass. :
Name of publisher, distributor, etc. McGraw-Hill,
Date of publication, distribution, etc. 2008.
300 ## - PHYSICAL DESCRIPTION
Extent xxi, 555 p. :
Other physical details ill. ;
Dimensions 26 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibl. references and index.
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Consumer behavior.
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Management.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Olson, Jerry C.,
Relator term jt. auth.
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
              11/27/2022   658.8342 P441 2008 1000000006433 11/27/2022 C2 11/27/2022 Book
          CENTRAL CENTRAL 11/27/2022   658.8342 P441 2008 1000000005942 11/27/2022 C1 11/27/2022 Book