Consumer behavior and marketing strategy /
Peter, J. Paul.
Consumer behavior and marketing strategy / Paul J. Paul, Jerry Olson. - 8th ed. - Boston, Mass. : McGraw-Hill, 2008. - xxi, 555 p. : ill. ; 26 cm.
Includes bibl. references and index.
007125935X : SR98.00
Consumer behavior.
Marketing--Management.
658.8342 / P441 2008
Consumer behavior and marketing strategy / Paul J. Paul, Jerry Olson. - 8th ed. - Boston, Mass. : McGraw-Hill, 2008. - xxi, 555 p. : ill. ; 26 cm.
Includes bibl. references and index.
007125935X : SR98.00
Consumer behavior.
Marketing--Management.
658.8342 / P441 2008