The design of advertising / (Record no. 156)

MARC details
000 -LEADER
fixed length control field 00574nam a2200205 a 4500
001 - CONTROL NUMBER
control field 156
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20221127085852.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 050920s lxxua | 00100|eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0697387666 :
Terms of availability SR320.00
035 ## - SYSTEM CONTROL NUMBER
System control number 169
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Item number N336 1994
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Nelson, Roy Paul.
245 14 - TITLE STATEMENT
Title The design of advertising /
Statement of responsibility, etc. Roy Nelson.
250 ## - EDITION STATEMENT
Edition statement 7th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Boston, Mass.:
Name of publisher, distributor, etc. McGraw-Hill,
Date of publication, distribution, etc. 1994.
300 ## - PHYSICAL DESCRIPTION
Extent ix, 413 p. :
Other physical details ill. ;
Dimensions 29 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibl. references and index.
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising.
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Management.
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
          CENTRAL CENTRAL 11/27/2022   659.1 N336 1994 1000000001157 11/27/2022 C1 11/27/2022 Book
          CENTRAL CENTRAL 11/27/2022   659.1 N336 1994 1000000001158 11/27/2022 C2 11/27/2022 Book