The design of advertising /
Nelson, Roy Paul.
The design of advertising / Roy Nelson. - 7th ed. - Boston, Mass.: McGraw-Hill, 1994. - ix, 413 p. : ill. ; 29 cm.
Includes bibl. references and index.
0697387666 : SR320.00
Advertising.
Marketing--Management.
659.1 / N336 1994
The design of advertising / Roy Nelson. - 7th ed. - Boston, Mass.: McGraw-Hill, 1994. - ix, 413 p. : ill. ; 29 cm.
Includes bibl. references and index.
0697387666 : SR320.00
Advertising.
Marketing--Management.
659.1 / N336 1994