Strategic marketing management case / (Record no. 138)

MARC details
000 -LEADER
fixed length control field 00751nam a2200241 a 4500
001 - CONTROL NUMBER
control field 138
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20221127085850.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 050920s lxxua | 00100 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 007242946 :
Terms of availability SR136.00
035 ## - SYSTEM CONTROL NUMBER
System control number 148
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.802
Item number C855 2002
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Cravens, David W.
245 10 - TITLE STATEMENT
Title Strategic marketing management case /
Statement of responsibility, etc. D. Cravens, Charles Lamb, V. Crittenden.
250 ## - EDITION STATEMENT
Edition statement 7th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Boston, Mass. :
Name of publisher, distributor, etc. McGraw-Hill,
Date of publication, distribution, etc. 2002.
300 ## - PHYSICAL DESCRIPTION
Extent xvi, 685 p. :
Other physical details ill. ;
Dimensions 26 cm.
Accompanying material 2CD.
440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE
Title McGraw-Hill/Irwin series in marketing.
500 ## - GENERAL NOTE
General note Includes index.
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Management.
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Lamb, Charles W.,
Relator term jt. auth.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Crittenden, Victoria L.,
Relator term jt. auth.
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
          CENTRAL CENTRAL 11/27/2022   658.802 C855 2002 1000000001320 11/27/2022 C2 11/27/2022 Book
          CENTRAL CENTRAL 11/27/2022   658.802 C855 2002 1000000003852 11/27/2022 C3 11/27/2022 CD
          CENTRAL CENTRAL 11/27/2022   658.802 C855 2002 1000000007939 11/27/2022 C4 11/27/2022 CD
          KHOBAR KHOBAR 11/27/2022   658.802 C855 2002 1000000001319 11/27/2022 C1 11/27/2022 Book