Strategic marketing management case /
Cravens, David W.
Strategic marketing management case / D. Cravens, Charles Lamb, V. Crittenden. - 7th ed. - Boston, Mass. : McGraw-Hill, 2002. - xvi, 685 p. : ill. ; 26 cm. 2CD. - McGraw-Hill/Irwin series in marketing. .
Includes index.
007242946 : SR136.00
Marketing--Management.
Marketing.
658.802 / C855 2002
Strategic marketing management case / D. Cravens, Charles Lamb, V. Crittenden. - 7th ed. - Boston, Mass. : McGraw-Hill, 2002. - xvi, 685 p. : ill. ; 26 cm. 2CD. - McGraw-Hill/Irwin series in marketing. .
Includes index.
007242946 : SR136.00
Marketing--Management.
Marketing.
658.802 / C855 2002