Basic marketing : a marketing strategy planning approach /
Perreault, William D.
Basic marketing : a marketing strategy planning approach / W. Perreault, J. Cannon, E. McCarthy. - 16th ed. - Boston, Mass. : McGraw-Hill, 2008. - xxxviii, 790 p. : col. ill. ; 28 cm. 3CD.
Includes index.
007352980X(hpb) : SR524.00
Marketing--Management.
658.8 / P426 2008
Basic marketing : a marketing strategy planning approach / W. Perreault, J. Cannon, E. McCarthy. - 16th ed. - Boston, Mass. : McGraw-Hill, 2008. - xxxviii, 790 p. : col. ill. ; 28 cm. 3CD.
Includes index.
007352980X(hpb) : SR524.00
Marketing--Management.
658.8 / P426 2008