Analysis for marketing planning /
Lehmann, Donald R.
Analysis for marketing planning / Donald Lehmann, Russell Winer. - 6th ed. - Boston, Mass. : McGraw-Hill, 2005. - xii, 256 p. : ill. ; 23 cm. - McGraw-Hill/Irwin series in marketing. .
Includes index.
0072865962 : SR281.00
Marketing--Management.
658.802 / L528 2005
Analysis for marketing planning / Donald Lehmann, Russell Winer. - 6th ed. - Boston, Mass. : McGraw-Hill, 2005. - xii, 256 p. : ill. ; 23 cm. - McGraw-Hill/Irwin series in marketing. .
Includes index.
0072865962 : SR281.00
Marketing--Management.
658.802 / L528 2005