New rules of marketing & PR : how to use social media ... /
Scott, David Meerman.
New rules of marketing & PR : how to use social media ... / David Scott. - 3rd ed. - Hoboken, NJ : John Wiley, 2011. - xxxii, 366 p. : ill. ; 23 cm.
Includes index.
9781118026984(pbk)
Internet marketing.
Social media--Economic aspects.
Customer relations.
658.872 / Sc83 2011
New rules of marketing & PR : how to use social media ... / David Scott. - 3rd ed. - Hoboken, NJ : John Wiley, 2011. - xxxii, 366 p. : ill. ; 23 cm.
Includes index.
9781118026984(pbk)
Internet marketing.
Social media--Economic aspects.
Customer relations.
658.872 / Sc83 2011