What is marketing? /
Silk, Alvin J.
What is marketing? / Alvin Silk. - Boston, Mass. : Harvard Business School Press, 2006. - xii, 207 p. : ill. ; 24 cm.
Includes bibl. references and index.
9781422104606(pbk) : No price.
Marketing.
Management.
658.8 / Si34 2006
What is marketing? / Alvin Silk. - Boston, Mass. : Harvard Business School Press, 2006. - xii, 207 p. : ill. ; 24 cm.
Includes bibl. references and index.
9781422104606(pbk) : No price.
Marketing.
Management.
658.8 / Si34 2006