Marketing management : a strategic decision-making approach /
Marketing management : a strategic decision-making approach /
John Mullins ... [et al.].
- 5th ed.
- Boston, Mass. : McGraw-Hill/Irwin, 2005.
- xxiv, 520 p. : ill. ; 26 cm.
- McGraw-Hill/Irwin series in marketing. .
Includes index.
0072863706 : SR390.00
Marketing--Management.
Marketing.
658.8 / M341 2005
Includes index.
0072863706 : SR390.00
Marketing--Management.
Marketing.
658.8 / M341 2005