Basic marketing : a marketing strategy planning approach /
Perreault, William D.
Basic marketing : a marketing strategy planning approach / W. Perreault, J.Cannon, E. McCarthy. - 17th ed. - Boston, Mass. : McGraw-Hill, 2009. - xxxvii, 758, [35] p. : col. ill. ; 28 cm.
International student edition.
Includes bibl. references and index.
9780071281041(pbk).
Marketing--Management.
658.8 P426 2009
Basic marketing : a marketing strategy planning approach / W. Perreault, J.Cannon, E. McCarthy. - 17th ed. - Boston, Mass. : McGraw-Hill, 2009. - xxxvii, 758, [35] p. : col. ill. ; 28 cm.
International student edition.
Includes bibl. references and index.
9780071281041(pbk).
Marketing--Management.
658.8 P426 2009