Marketing research : within a changing environment /
Hair, Joseph F.
Marketing research : within a changing environment / J. Hair, R. Bush, D. Ortinau. - 3rd, international ed. - Boston, Mass. : McGraw-Hill/Irwin, 2006. - xxvii, 730 p. : ill. ; 24 cm. - McGraw-Hill/Irwin series in marketing. .
Includes bibl. references and index.
0072830875(pbk) : SR183.00
Marketing research.
Marketing--Management.
658.83 / H127 2006
Marketing research : within a changing environment / J. Hair, R. Bush, D. Ortinau. - 3rd, international ed. - Boston, Mass. : McGraw-Hill/Irwin, 2006. - xxvii, 730 p. : ill. ; 24 cm. - McGraw-Hill/Irwin series in marketing. .
Includes bibl. references and index.
0072830875(pbk) : SR183.00
Marketing research.
Marketing--Management.
658.83 / H127 2006