Advertising and promotion : an integrated marketing communications perspective / George Belch, Michael Blech.

By: Contributor(s): Material type: TextTextPublication details: Boston, Mass. : McGraw-Hill, 2009.Edition: 8th edDescription: xxv, 838 p. : ill. ; 28 cmISBN:
  • 9780071284400(pbk) :
Subject(s): DDC classification:
  • 659.1 B41 2009
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Holdings
Item type Current library Call number Copy number Status Barcode
Book CENTRAL 659.1 B41 2009 (Browse shelf(Opens below)) C1 Available 1000000003593
Book WOMEN 659.1 B41 2009 (Browse shelf(Opens below)) C2 Available 1000000009889

Includes bibl. references and index.

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