Strategic marketing problems : cases and comments / Roger Kerin, Robert Peterson.

By: Contributor(s): Material type: TextPublication details: Upper Saddle River, NJ : Pearson/Prentice Hall, 2004.Edition: 9th edDescription: viii, 696 p. : ill. ; 28 cmISBN:
  • 0131230301 :
Subject(s): DDC classification:
  • 658.802 K455 2004
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Holdings
Item type Current library Call number Copy number Status Barcode
Book CENTRAL 658.802 K455 2004 (Browse shelf(Opens below)) C2 Available 1000000001322
Book KHOBAR 658.802 K455 2004 (Browse shelf(Opens below)) C1 Available 1000000001321

Includes bibl. references and index.

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