Integrated advertising, promotion, and marketing communications / Kenneth Clow, Donald Baack.

By: Contributor(s): Material type: TextTextPublication details: Upper Saddle River, NJ : Pearson/Prentice Hall, 2010.Edition: 4th edDescription: 478 p. : ill. ; 28 cmISBN:
  • 0138157375 :
Subject(s): DDC classification:
  • 659.1 C626 2010
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Holdings
Item type Current library Call number Copy number Status Barcode
Book CENTRAL 659.1 C626 2010 (Browse shelf(Opens below)) C1 Available 1000000003878
Book WOMEN 659.1 C626 2010 (Browse shelf(Opens below)) C2 Available 1000000006126

ncludes bibl. references and index.

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