Integrated advertising, promotion, and marketing communications / (Record no. 2126)

MARC details
000 -LEADER
fixed length control field 00692nam a2200217 a 4500
001 - CONTROL NUMBER
control field 2128
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20221127090352.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 100607s lxxua | 00100|eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0138157375 :
Terms of availability SR235.00
035 ## - SYSTEM CONTROL NUMBER
System control number 229
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Item number C626 2010
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Clow, Kenneth E.
245 10 - TITLE STATEMENT
Title Integrated advertising, promotion, and marketing communications /
Statement of responsibility, etc. Kenneth Clow, Donald Baack.
250 ## - EDITION STATEMENT
Edition statement 4th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Upper Saddle River, NJ :
Name of publisher, distributor, etc. Pearson/Prentice Hall,
Date of publication, distribution, etc. 2010.
300 ## - PHYSICAL DESCRIPTION
Extent 478 p. :
Other physical details ill. ;
Dimensions 28 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note ncludes bibl. references and index.
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising.
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Communication in marketing.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Baack, Donald,
Relator term jt. auth.
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
              11/27/2022   659.1 C626 2010 1000000006126 11/27/2022 C2 11/27/2022 Book
          CENTRAL CENTRAL 11/27/2022   659.1 C626 2010 1000000003878 11/27/2022 C1 11/27/2022 Book