Essentials of marketing : a global managerial approach / William Perreault, E. McCarthy.

By: Contributor(s): Material type: TextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston, Mass. : McGraw-Hill, 2003.Edition: 9th edDescription: xxxii, 624, [29] p. : Ill. ; 28 cm. 2CDsISBN:
  • 0072464208 :
Subject(s): DDC classification:
  • 658.8 P426 2003
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Holdings
Item type Current library Call number Copy number Status Barcode
Book KHOBAR 658.8 P426 2003 (Browse shelf(Opens below)) C1 Available 1000000001299
Book CENTRAL 658.8 P426 2003 (Browse shelf(Opens below)) C2 Available 1000000001300
CD CENTRAL 658.8 P426 2003 (Browse shelf(Opens below)) C3 Available 1000000003859
CD CENTRAL 658.8 P426 2003 (Browse shelf(Opens below)) C4 Available 1000000003860

Includes bibl. references and index.

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