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_a007352980X(hpb) : _cSR524.00 |
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| 082 | 0 | 4 |
_a658.8 _bP426 2008 _222 |
| 100 | 1 | _aPerreault, William D. | |
| 245 | 1 | 0 |
_aBasic marketing : _ba marketing strategy planning approach / _cW. Perreault, J. Cannon, E. McCarthy. |
| 250 | _a16th ed. | ||
| 260 |
_aBoston, Mass. : _bMcGraw-Hill, _c2008. |
||
| 300 |
_axxxviii, 790 p. : _bcol. ill. ; _c28 cm. _e3CD. |
||
| 504 | _aIncludes index. | ||
| 650 | 4 |
_aMarketing _xManagement. |
|
| 700 | 0 |
_aCannon, Joseph P., _ejt. auth. |
|
| 700 | 0 |
_aMcCarthy, E. Jerome, _ejt. auth. |
|
| 999 |
_c906 _d906 |
||