| 000 | 00655nam a22002177a 4500 | ||
|---|---|---|---|
| 001 | 804 | ||
| 005 | 20221127090027.0 | ||
| 008 | 050920s lxxua 00100 eng d | ||
| 020 |
_a0072865962 : _cSR281.00 |
||
| 035 | _a817 | ||
| 082 | 0 | 4 |
_a658.802 _bL528 2005 |
| 100 | 1 | _aLehmann, Donald R. | |
| 245 | 1 | 0 |
_aAnalysis for marketing planning / _cDonald Lehmann, Russell Winer. |
| 250 | _a6th ed. | ||
| 260 |
_aBoston, Mass. : _bMcGraw-Hill, _c2005. |
||
| 300 |
_axii, 256 p. : _bill. ; _c23 cm. |
||
| 440 | 0 | _aMcGraw-Hill/Irwin series in marketing. | |
| 500 | _aIncludes index. | ||
| 650 | 4 |
_aMarketing _xManagement. |
|
| 700 | 1 |
_aWiner, Russell S., _ejt. auth. |
|
| 999 |
_c804 _d804 |
||