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008 230308s2024 nyu|||||||||||000 0|eng|c
020 _a9781266287152
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040 _aLi
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041 _aeng
082 0 4 _a658.812 Z45 2024
084 _aQbl
_2kssb/8 (machine generated)
100 1 _aZeithaml, Valarie A.
_4aut
245 1 0 _aServices marketing :
_bintegrating customer focus across the firm /
_cValarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler, Martin Mende.
250 _aEighth edition
260 _bMcGraw Hill LLC, Dubuque, IA, 2024
264 1 _aNew York :
_bMcGraw-Hill,
_c[2024]
264 4 _c�2024
300 _a531 p
_c26 cm
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
650 7 _aTj�nstef�retag
_0https://id.kb.se/term/sao/Tj%C3%A4nstef%C3%B6retag
_2sao
650 7 _zServicios (Industria) Marketing
650 7 _aKundservice
_0https://id.kb.se/term/sao/Kundservice
_2sao
650 0 _aCustomer services.
650 0 _aMarketing.
650 0 _aService industries
_xMarketing.
650 0 _aCustomer services
650 0 _aService industries
650 0 _aMarketing
_0(DLC)sh 85081333
700 1 _aBitner, Mary Jo
_4aut
700 1 _aGremler, Dwayne D.
_4aut
700 1 _aMende, Martin
_4aut
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