000 00704nam a2200229 a 4500
001 780
005 20221127090023.0
008 050920s lxxua 00100 eng d
020 _a0071115706 :
_cSR188.00
035 _a793
082 0 4 _a658.83
_bC784 2006
100 1 _aCooper, Donald R.
245 1 0 _aMarketing research /
_cDonald Cooper, P. Schindler.
250 _a1st ed.
260 _aBoston, Mass. :
_bMcGraw-Hill,
_c2006.
300 _axix, 790 p. :
_bill. ;
_c28 cm.
_e2CD.
440 0 _aMcGraw-Hill/Irwin series in marketing.
504 _aIncludes bibl. references and index.
650 4 _aMarketing research.
650 4 _aMarketing
_xManagement.
700 1 _aSchindler, Pamela S.,
_ejt. auth.
999 _c780
_d780