| 000 | 00563nam a22001817a 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20250428081251.0 | ||
| 008 | 250428b |||||||| |||| 00| 0 eng d | ||
| 020 | _a9780071111775 | ||
| 040 | _c. | ||
| 082 | _a658.8342 P441 2005 | ||
| 100 | _aJ. Paul Peter | ||
| 245 |
_aConsumer behavior and marketing strategy: _b/ |
||
| 260 |
_a17th ed _bMcGraw-Hill , New York , 2005 |
||
| 300 |
_a578 p _c27 cm |
||
| 650 | _zConsommateurs Comportement | Consumer behavior | Marketing | Marketingstrategie | Strategisches Management | ||
| 942 |
_2ddc _cBK-EN _n0 |
||
| 999 |
_c7771 _d7771 |
||