000			01184nam a22002057a 4500
003			OSt
005			20240805062311.0
008			240805b |||||||| |||| 00| 0 eng d
020			_a9781133273431 (pbk) _cN/A
040			_cn
082			_a658.83 Z64 2013
100			_aZikmund, William G
245			_aEssentials of marketing research / _cWilliam G. Zikmund, Barry J. Babin
250			_a5th edition.
260			_bCengage Learning, Mason, Ohio, 2013
300			_axxiv, 452 p. : ill. (chiefly col.) ; 25 cm.
520			_aPlacing readers in the role of manager, this book offers concise coverage that helps readers use marketing research to make effective business decisions. Readers also learn to perform basic, core marketing research tasks. The book addresses the design, collection, analysis, and reporting of marketing research data relevant to a firm's current and future needs. Reflecting the latest developments from the field, this edition also features an increased emphasis on behavioral tracking, social networking, smart phones, and the resulting impact on marketing research
650			_zMarketing l Marketing research Study and teaching
942			_2ddc _cBK-EN _n0
999			_c7096 _d7096