| 000 | 03548cam a2200601 i 4500 | ||
|---|---|---|---|
| 001 | 21708842 | ||
| 003 | OSt | ||
| 005 | 20230731064553.0 | ||
| 008 | 200904t20212021enka b 001 0 eng d | ||
| 010 | _a 2020945627 | ||
| 015 |
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| 016 | 7 |
_a019928715 _2Uk |
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| 020 |
_a9781789666038 _qhardcover |
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| 020 |
_a1789666031 _qhardcover |
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| 020 |
_a9781789666014 _qpaperback |
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| 020 |
_a1789666015 _qpaperback |
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| 020 |
_z9781789666021 _qMobipocket electronic book |
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| 035 | _a(OCoLC)on1197767172 | ||
| 040 |
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| 050 | 0 | 0 |
_aHF5415.1265 _b.R9233 2021 |
| 082 | 0 | 4 |
_a658.872 R233 2021 _223 |
| 100 | 1 |
_aRyan, Damian, _eauthor. |
|
| 245 | 1 | 0 |
_aUnderstanding digital marketing : _ba complete guide to engaging customers and implementing successful digital campaigns / _cDamian Ryan. |
| 250 | _aFifth edition | ||
| 264 | 1 |
_aLondon ; _aNew York, NY : _bKoganPage, _c2021. |
|
| 264 | 4 | _c©2021 | |
| 300 |
_axxii, 426 pages : _billustrations (black and white) ; _c24 cm |
||
| 336 |
_atext _btxt _2rdacontent |
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| 336 |
_astill image _bsti _2rdacontent |
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| 337 |
_aunmediated _bn _2rdamedia |
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| 338 |
_avolume _bnc _2rdacarrier |
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| 500 | _aPrevious edition: 2017. | ||
| 500 | _a"Online resources"--Cover. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 505 | 0 | _aIntroduction: Digital transformation -- Digital marketing strategy setting -- Being online: Welcoming the world -- Search: Being found online -- Email marketing -- Mobile marketing -- Social media -- Content marketing and native content -- Programmatic marketing -- Performance marketing -- How to form meaningful insights from data. | |
| 520 | _aThe world of digital media is constantly changing, as technologies continue to transform the way we interact and communicate on a global scale. In this climate, Understanding Digital Marketing provides a practical, no-nonsense guide to digital marketing, from strategy and digital transformation to best-practice basics and trends. Clear, informative and packed with case studies and examples, it gives an essential grounding in SEO, email marketing, social media, content marketing, performance marketing and much more. This fifth edition of the bestselling Understanding Digital Marketing is fully updated to reflect the latest global developments in the industry. Complete with first-hand accounts of what success in digital marketing looks like, this book is an essential resource for practitioners and students alike. It is now required reading for more than 100 universities and colleges, and has received endorsements from Harvard University, Hult Business School and the Chartered Institute of Marketing. | ||
| 650 | 0 | _aInternet marketing. | |
| 650 | 0 | _aSocial media. | |
| 650 | 0 | _aStrategic planning. | |
| 650 | 0 |
_aMarketing _xManagement. |
|
| 650 | 7 |
_aBUSINESS & ECONOMICS / Commerce. _2bisacsh |
|
| 650 | 7 |
_aInternet marketing. _2fast _0(OCoLC)fst00977272 |
|
| 650 | 7 |
_aMarketing _xManagement. _2fast _0(OCoLC)fst01010209 |
|
| 650 | 7 |
_aSocial media. _2fast _0(OCoLC)fst01741098 |
|
| 650 | 7 |
_aStrategic planning. _2fast _0(OCoLC)fst01134371 |
|
| 650 | 7 |
_aMarketing _2nbdbt |
|
| 776 | 0 | 8 |
_iebook version : _z9781789666021 |
| 906 |
_a7 _bcbc _ccopycat _d2 _encip _f20 _gy-gencatlg |
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| 942 |
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| 999 |
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