000 | 00890cam0a2200289 4500 | ||
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001 | 264156013 | ||
003 | http://www.sudoc.fr/264156013 | ||
005 | 20230621083519.0 | ||
008 | 230621b |||||||| |||| 00| 0 eng d | ||
010 |
_a978-1-260-57099-1 _bbr. |
||
020 | _a9781260570991 | ||
035 | _a(OCoLC)1343153380 | ||
040 | _cn | ||
082 | _a659.1 B41 2021 | ||
100 | _a20220901h20212021k y0frey50 ba | ||
214 | 0 | _aNew York | |
245 |
_aAdvertising and Promotion: _bAn Integrated Marketing Communications Perspective / _c by Belch and Belch and Michael Belch |
||
250 | _a12th edition | ||
260 |
_aNew York, _bMcGraw-Hill _c2021 |
||
300 |
_a514 pages, _c27 cm |
||
650 | _zAdvertising | Communication in marketing | ||
700 | 1 |
_3073762717 _aBelch _bGeorge Edward _4070 |
|
930 | _a520 BEL | ||
930 | _a520 BEL | ||
930 | _a520 BEL | ||
942 |
_2ddc _cBK-EN _n0 |
||
999 |
_c6102 _d6102 |