000 00890cam0a2200289 4500
001 264156013
003 http://www.sudoc.fr/264156013
005 20230621083519.0
008 230621b |||||||| |||| 00| 0 eng d
010 _a978-1-260-57099-1
_bbr.
020 _a9781260570991
035 _a(OCoLC)1343153380
040 _cn
082 _a659.1 B41 2021
100 _a20220901h20212021k y0frey50 ba
214 0 _aNew York
245 _aAdvertising and Promotion:
_bAn Integrated Marketing Communications Perspective /
_c by Belch and Belch and Michael Belch
250 _a12th edition
260 _aNew York,
_bMcGraw-Hill
_c2021
300 _a514 pages,
_c27 cm
650 _zAdvertising | Communication in marketing
700 1 _3073762717
_aBelch
_bGeorge Edward
_4070
930 _a520 BEL
930 _a520 BEL
930 _a520 BEL
942 _2ddc
_cBK-EN
_n0
999 _c6102
_d6102