000 00734nam a2200241 a 4500
001 585
005 20221127085958.0
008 050920s lcc a 00100 eng d
020 _a0074707647
035 _a598
082 0 4 _a658.8
_bM615 2001
100 1 _aMiller, Kenneth E.
245 1 0 _aFundamentals of marketing /
_cKenneth Miller, Roger Layton.
250 _a4th. Australian ed.
260 _aBeijing :
_bMcGraw-Hill,
_c2001.
300 _axvi, 856 p. :
_bill. ;
_c25 cm.
500 _aOriginal ed. by : William Stanton.
500 _aPrev. ed. : Sydney, 2000.
504 _aIncludes bibl. references and index.
650 4 _aMarketing
_xManagement.
700 0 _aLayton, Roger A.,
_ejt. auth.
700 0 _aStanton, William J.
999 _c585
_d585