| 000 | 00734nam a2200241 a 4500 | ||
|---|---|---|---|
| 001 | 585 | ||
| 005 | 20221127085958.0 | ||
| 008 | 050920s lcc a 00100 eng d | ||
| 020 | _a0074707647 | ||
| 035 | _a598 | ||
| 082 | 0 | 4 |
_a658.8 _bM615 2001 |
| 100 | 1 | _aMiller, Kenneth E. | |
| 245 | 1 | 0 |
_aFundamentals of marketing / _cKenneth Miller, Roger Layton. |
| 250 | _a4th. Australian ed. | ||
| 260 |
_aBeijing : _bMcGraw-Hill, _c2001. |
||
| 300 |
_axvi, 856 p. : _bill. ; _c25 cm. |
||
| 500 | _aOriginal ed. by : William Stanton. | ||
| 500 | _aPrev. ed. : Sydney, 2000. | ||
| 504 | _aIncludes bibl. references and index. | ||
| 650 | 4 |
_aMarketing _xManagement. |
|
| 700 | 0 |
_aLayton, Roger A., _ejt. auth. |
|
| 700 | 0 | _aStanton, William J. | |
| 999 |
_c585 _d585 |
||