000			00872nam a2200253 a 4500
001			40
005			20221127085834.0
008			050920s lxxua || | 00100 eng d
020			_a0072536861 : _cSR132.00
035			_a49
082	0	4	_a658.8342 _bH314 2004
100	1		_aHawkins, Del I.
245	1	0	_aConsumer behavior : _bbuilding marketing strategy / _cDel Hawkins, Roger Best, K. Coney ; contributing author, Eric Koch.
250			_a9th ed.
260			_aBoston, Mass. : _bMcGraw-Hill, _c2004.
300			_axxvi, 790 p. : _bill. ; _c25 cm. _e2 CD.
440		0	_aMcGraw-Hill/Irwin series in marketing.
504			_aIncludes bibl. references and index.
650		4	_aConsumer behavior.
650		4	_aMarketing research.
650		4	_aMarket surveys _zUnited States _vCase studies.
700	1		_aBest, Roger J., _ejt. author.
700	1		_aConey, Kenneth A., _ejt. author.
999			_c40 _d40