| 000 | 00758nam a2200265 a 4500 | ||
|---|---|---|---|
| 001 | 3693 | ||
| 003 | OSt | ||
| 005 | 20240805060629.0 | ||
| 008 | 140210s lxxua | 00100 eng d | ||
| 020 |
_a9780273786993(pbk) : _cSR220.00 |
||
| 035 | _a238 | ||
| 040 | _cn | ||
| 082 | 0 | 4 | _a658.8 K848 2014 |
| 100 | 1 | _aKotler, Philip. | |
| 245 | 1 | 0 |
_aPrinciples of marketing / _cPhilip Kotler, Gary Armstrong. |
| 250 | _a15th ed. | ||
| 260 |
_aBoston : _bPearson, _c2014. |
||
| 300 |
_a716 p. : _bcol. ill. ; _c28 cm. |
||
| 500 | _aIncludes inside: Student access code(2 codes) | ||
| 504 | _aIncludes bibl. references and index. | ||
| 650 | 4 |
_aMarketing _xManagement. |
|
| 650 | 4 | _aMarketing. | |
| 700 | 0 |
_aArmstrong, Gary, _ejt. author. |
|
| 942 |
_2ddc _cBK-EN |
||
| 999 |
_c3691 _d3691 |
||