| 000 | 00575nam a2200193 ar4500 | ||
|---|---|---|---|
| 001 | 3572 | ||
| 005 | 20221127090754.0 | ||
| 008 | 131008s xxk a 00110|eng d | ||
| 020 | _a9780273711568(pbk) | ||
| 082 | 0 | 4 |
_a658.8 _bP935 2008 |
| 245 | 0 | 0 |
_aPrinciples of marketing / _cPhilip Kotler ...[et al.]. |
| 250 | _a5th European ed. | ||
| 260 |
_aHarlow, England : _bFT/Prentice Hall, _c2008. |
||
| 300 |
_axxxv, 1020 p. : _bill.(chiefly col.) ; _c28 cm. |
||
| 500 | _aIncludes index. | ||
| 650 | 4 |
_aMarketing _xManagement. |
|
| 650 | 4 | _aMarketing. | |
| 700 | 0 | _aKotler, Philip. | |
| 999 |
_c3570 _d3570 |
||