000 | 00583nam a2200181 ar4500 | ||
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001 | 3198 | ||
005 | 20221127090710.0 | ||
008 | 130409s xxu a 00110|eng d | ||
020 | _a9780470504543(hpb) | ||
082 | 0 | 4 |
_a658.83 _bJ362 2010 |
100 | 1 | _aJeffery, Mark. | |
245 | 1 | 0 |
_aData-driven marketing : _b1th1 15 metrics everyone in marketing shoud know / _cMark Jeffery. |
260 |
_aHoboken, NJ : _bJohn Wiley, _c2010. |
||
300 |
_axxi, 298 p. : _bill. ; _c23 cm. |
||
504 | _aIncludes bibl. references and index. | ||
650 | 4 | _aMarketing research. | |
650 | 4 |
_aMarketing _xManagement. |
|
999 |
_c3196 _d3196 |