000 00583nam a2200181 ar4500
001 3198
005 20221127090710.0
008 130409s xxu a 00110|eng d
020 _a9780470504543(hpb)
082 0 4 _a658.83
_bJ362 2010
100 1 _aJeffery, Mark.
245 1 0 _aData-driven marketing :
_b1th1 15 metrics everyone in marketing shoud know /
_cMark Jeffery.
260 _aHoboken, NJ :
_bJohn Wiley,
_c2010.
300 _axxi, 298 p. :
_bill. ;
_c23 cm.
504 _aIncludes bibl. references and index.
650 4 _aMarketing research.
650 4 _aMarketing
_xManagement.
999 _c3196
_d3196